Jean-Frédéric Mognetti is Professor of Strategy and MBA Consulting Projects Coordinator, Development Asia, at HEC School of Management in Paris. He runs a successful consulting practice, JFM Management Services, with an international clientele. Professor Mognetti has a special interest in the sales and marketing consequences of strategic decisions and has focused both his academic and consulting interests on this topic. He received his Masters and pre-Doctorate degrees in Law from Université de Paris Panthéon Sorbonne and his MBA from IMD, Switzerland.