Introduction.

1. Psychological Foundations.

Introduction.

Biases of Judgement or Perception is Reality.

Errors of Preference or There is No Such Thing as Context-free Decision Making.

Conclusions.

2. Imperfect Markets and Limited Arbitrage.

Introduction.

Ketchup Economics.

Efficiency and LOOP.

Stock Market.

Other Markets.

Imperfect Substitutes.

Limited Arbitrage.

Positive Feedback Trading.

Risk Management and Limited Arbitrage.

On the Survival of Noise Traders.

Informational Imperfections.

Conclusions.

3. Style Investing.

Introduction.

The Data.

The History.

Potential Gains to Style Rotation.

Life Cycle of an Investment Style.

Value vs. Growth: Risk or Behavioural?

Style Rotation.

Quantitative Screens.

Timing the Switch.

Conclusions.

4. Stock Valuation.

Introduction.

Keynes' Beauty Competition.

The (Ir)relevance of Fundamentals.

Valuation and Behavioural Biases.

Cost of Capital.

Factors from Limited Arbitrage.

An Analyst's Guide.

5. Portfolio Construction and Risk Management.

Introduction.

Covariances.

Correlations.

Distribution of Returns.

Fat Tails or Outliers?

6. Asset Allocation.

Introduction.

Markets and Fundamentals.

Dividend Yield, Spreads and Ratios.

Earnings Yield, Spreads and Ratios.

Payout Ratio.

The Equity Risk Premium.

Should Corporate Financiers be Running TAA?

Market Liquidity.

Crashes as Critical Points.

7. Corporate Finance.

Introduction.

Irrational Managers/Rational Markets.

Rational Managers/Irrational Markets.

Conclusions.

8. The Indicators.

Introduction.

Liquidity Measures.

Sentiment Measures.

Asset Allocation Measures.

Earnings Measures.

Technical Measures.

Others.

Final Thoughts.

Bibliography.

Index.