 Intangible Assets and Value Creation
ISBN: 978-0-470-84512-7
Hardcover
444 pages
February 2003
US $100.00
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Foreword.
Foreward to the German edition.
About the Author.
Introduction.
PART 1. NEW CORPORATE VALUES.
Intangible Assets: The Foundation of a New Economy.
New Corporate Success Factors.
PART 2. THE NEW ENTERPRISE.
Openness and Transparency as Success Factors.
Value Creation through Structural Capital.
PART 3. NEW MANAGEMENT.
New Value Drivers Require a New Management Approach.
Architecture and Elements of the New Management System.
The New Performance Measurement and Accounting System.
New Management Processes and Concepts for the New Management System.
Implementing the New Management System - New Roles for Managers.
PART 4. EPILOGUE.
Intangible Assets and the Wealth of Nations.
Bibliography.
Index.
