 Applied Data Mining: Statistical Methods for Business and Industry
ISBN: 978-0-470-84679-7
Paperback
376 pages
October 2003
US $75.00
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Preface.
1. Introduction.
PART I: METHODOLOGY.
2. Organisation of the data.
3. Exploratory data analysis.
4. Computational data mining.
5. Statistical data mining.
6. Evaluation of data mining methods.
PART II: BUSINESS CASES.
7. Market basket analysis.
8. Web clickstream analysis.
9. Profiling website visitors.
10. Customer relationship management.
11. Credit scoring.
12. Forecasting television audience.
Bibliography.
Index.
