 m-Profits: Making Money from 3G Services
ISBN: 978-0-470-84775-6
Hardcover
376 pages
October 2002
US $100.00
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Foreword.
Acknowledgements.
Intro to m-Profits: Show Me the Money.
Characteristics of Mobile Services: What Makes Them Different.
Mobile Phone the Most Personal Device: Cannot Live Without It.
Micro-payments: The Magical Key to Content Revenues.
The 5 M's of 3G Services: Recipe for Killer Cocktails.
The Profits of Movement Services: Escaping the Fixed Place.
The Profits of Mobile Services: Expanding the Concept of Time.
The Profits of 'Me' Services.
The Profits of Money Services: Expending Financial Resources.
The Profits of Machine Services: Empowering Gadgets and Devices.
Money Patterns in Cellular Networks: The 'Hockey Stick' Curves.
Tariffing: Just Below the Pain Threshold.
Marketing 3G Services.
Competition in 3G Services: More Competitors.
Revenue Sharing and Partnering: When You Cannot Do It Alone.
Business Case of 3G for the Operator: Revenues, Cost and Profitability.
Money Migration: Know the Streams.
4G: What Next?
Postscript: Final Thoughts.
m-Dictionary.
Abbreviations.
Bibliography.
Websites.
Services Index.
Index.
Acknowledgements.
Intro to m-Profits: Show Me the Money.
Characteristics of Mobile Services: What Makes Them Different.
Mobile Phone the Most Personal Device: Cannot Live Without It.
Micro-payments: The Magical Key to Content Revenues.
The 5 M's of 3G Services: Recipe for Killer Cocktails.
The Profits of Movement Services: Escaping the Fixed Place.
The Profits of Mobile Services: Expanding the Concept of Time.
The Profits of 'Me' Services.
The Profits of Money Services: Expending Financial Resources.
The Profits of Machine Services: Empowering Gadgets and Devices.
Money Patterns in Cellular Networks: The 'Hockey Stick' Curves.
Tariffing: Just Below the Pain Threshold.
Marketing 3G Services.
Competition in 3G Services: More Competitors.
Revenue Sharing and Partnering: When You Cannot Do It Alone.
Business Case of 3G for the Operator: Revenues, Cost and Profitability.
Money Migration: Know the Streams.
4G: What Next?
Postscript: Final Thoughts.
m-Dictionary.
Abbreviations.
Bibliography.
Websites.
Services Index.
Index.
