m-Profits: Making Money from 3G Services
* Addresses subject from the viewpoints of network operator, virtual operator, service provider, content provider, and end-user
* Explains how will money be made out of delivering 3G services
* Covers the key issues of 'revenue sharing' and competition
* Includes 12 service vignettes
Essential reading for mobile operators dealing with marketing, product development, 3G people, content providers, business Development, mobile Services people, consultants, bankers and media professionals.
Intro to m-Profits: Show Me the Money.
Characteristics of Mobile Services: What Makes Them Different.
Mobile Phone the Most Personal Device: Cannot Live Without It.
Micro-payments: The Magical Key to Content Revenues.
The 5 M's of 3G Services: Recipe for Killer Cocktails.
The Profits of Movement Services: Escaping the Fixed Place.
The Profits of Mobile Services: Expanding the Concept of Time.
The Profits of 'Me' Services.
The Profits of Money Services: Expending Financial Resources.
The Profits of Machine Services: Empowering Gadgets and Devices.
Money Patterns in Cellular Networks: The 'Hockey Stick' Curves.
Tariffing: Just Below the Pain Threshold.
Marketing 3G Services.
Competition in 3G Services: More Competitors.
Revenue Sharing and Partnering: When You Cannot Do It Alone.
Business Case of 3G for the Operator: Revenues, Cost and Profitability.
Money Migration: Know the Streams.
4G: What Next?
Postscript: Final Thoughts.
"...a fresh attempt to throw light on how that unwired world will develop...a sound primer...a valuable guide to the coming revolution..." (Information Age. January 2003)
"...fascinating...a must for anyone in the business..." (M2 Best Books, 30 September 2002)