 Customers Are People ... The Human Touch
ISBN: 978-0-470-84889-0
Hardcover
324 pages
January 2003
US $70.00
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"…very useful for those who have anything to do with customers and clients…" (Business Plus, February 2003)
"…this book makes important points well…in my view this book does provide food for thought…" (Managing Information, June 2003)
"…This book has simple ideas that marketers would do well to heed, written, for once in plain English…" ( Marketing Is Everything Vol. 01,No. 02, 2003)
“…He [McKean] offers some insightful examples of good and bad practice…” (Marketing, 8 January 2004)
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