 Customers Are People ... The Human Touch
ISBN: 978-0-470-84889-0
Hardcover
324 pages
January 2003
US $70.00
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Preface.
Acknowledgements.
Customers as People.
Leading the Human Firm.
Acknowledging Customers.
Treating Customers with Respect.
Building Trust with Customers.
Communicating Humanly with Customers.
Human Torch as a Series of Interactions.
Human Torch as a Process.
Implementing Technology to Humanize (Not Dehumanize).
Conclusion - Releasing your Business's Humanity.
Index.
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