Corporate Diplomacy: The Strategy for a Volatile, Fragmented Business Environment
Foreword by Antony Burgmans (Unilever).
Introduction and Overview.
The Tangled World - Trends and Countertrends.
The Players in the Global Village.
How Business Has Managed Non-Market Interactions up to the Present Day.
Detecting and Preventing Trouble Ahead.
Making Corporate Diplomacy Happen.
"Suits" amd "Sandals": Balancing Conflict and Co-operation.
Learning from Three Reference Examples.
Appendix I – Business Case vs. Business Ethics.
Appendix II – Relevant IMD Case Studies.
Before he joined academia, Professor Steger was elected to the German Bundestag and was Minister of Economics and Technology of the Land of Hesse, Germany. As a member of the Managing Board of Volkswagen, he was responsible for the environmental strategy within the VW group worldwide.