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Corporate Diplomacy: The Strategy for a Volatile, Fragmented Business Environment

ISBN: 978-0-470-84890-6
324 pages
January 2003
Corporate Diplomacy: The Strategy for a Volatile, Fragmented Business Environment (0470848901) cover image


Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.
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Table of Contents


Foreword by Antony Burgmans (Unilever).


Introduction and Overview.

The Tangled World - Trends and Countertrends.

The Players in the Global Village.

How Business Has Managed Non-Market Interactions up to the Present Day.

Detecting and Preventing Trouble Ahead.

Making Corporate Diplomacy Happen.

Corporate Communication.

"Suits" amd "Sandals": Balancing Conflict and Co-operation.

Learning from Three Reference Examples.

Appendix I – Business Case vs. Business Ethics.

Appendix II – Relevant IMD  Case Studies.

Further Reading.


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Author Information

Recognized as one of the leading authorities in the area of Environmental Management, Ulrich Steger has held many senior positions in government, business and academe. He is Alcan Professor of Environmental Management at IMD, Switzerland, and Director of the IMD Forum for Corporate Sustainability Management (CSM) and Corporate Governance Research Initiative. He directs major Partnership Programs (e.g.with DaimlerChrysler and Allianz). He also holds an Honorary Professorship for International Management at the Technical University, Berlin.

Before he joined academia, Professor Steger was elected to the German Bundestag and was Minister of Economics and Technology of the Land of Hesse, Germany. As a member of the Managing Board of Volkswagen, he was responsible for the environmental strategy within the VW group worldwide.
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