TOBY F ISRAEL, PhD, is an environmental/design psychologist with over 25 years of experience in design and psychology, the arts, and education. She has served as the Visual Arts Coordinator for the New Jersey State Council on the Arts, as an environmental consultant in the USA and UK and as a Senior Lecturer at the University of Lincoln. Now living in the USA, she acts as an advisor/market researcher for educational institutions as well as for the homebuilding and design industry. She speaks both nationally and internationally, spreading the word about Design Psychology.