"…Pitcher writes knowledgably and persuasively on the financial and political dimensions of PR practice…reminiscent in its breadth of fellow former Observer journalist Anthony Sampson’s Anatomy of Britain, it also shares some of the moral questioning characteristic of the management writer Charles Handy…"(www.writeeffect.co.uk 22 November 2002)

"…The author of this incisive volume is a former spin doctor…his comments on vacuous Late review-style criticism are worth the cover price alone…" (Scotland on Sunday, 15 December 2002)

"…a fine book, from a man who has not only seen spin…but thought about it too…" (Management Today, January 2003)

"…this small book, big on ideas, is the best survey of our business I’ve read in years…" (Profile (Institute of Public Relations), February 2003)

"…Help, and an antidote, is at hand in the shape of George Pitcher’s important new book…lively, witty, and thoroughly entertaining…" (Accounting & Business, March 2003)

"…important book on public relations…" (The Write Effect, 23 June 2003)

"…a very interesting book on a fascinating subject…" (M2 Best Books, 25 March 2003)