"…this guide provides practical advice in creating a sound platform from which to prosper. It’s uncomplicated…jargon-free…in handy bite-sized chunks…" (Startups.co.uk, 23 July 2003)

"…the authors do a good job of drawing together material on the many management issues…" (Financial Times, 18 September 2003)

“…well set out … make a useful tool for working through a strategic analysis…” (Business Adviser, March 2004)

“…extremely readable…speaks directly to the entrepreneur and challenges them to take a moment to stand back and reflect …" (Long Range Planning, Vol.37, No.4 August 2004)