The Future of the Multinational Company
- Brings together the leading authorities in the field of global / international busi-ness.
- Accademically rigourous but accessible ·
- Addresses a topic of concern to practitioners and academics alike
SECTION 1: RIVAL STATES, RIVAL FIRMS.
Chapter 1: The (A)Political Multinational: State-Firm Rivalry Revisited (Louis Turner).
Chapter 2: The moral response to capitalism: Can we learn from the Victorians?(John Dunning).
Chapter 3: The multi-home based multinational: combining global competitiveness and local innovativeness (Örjan Sölvell).
Chapter 4: Regional multinationals: The location-bound drivers of global strategy (Alan Rugman and Alain Verbeke).
SECTION 2: MANAGING THE MULTINATIONAL ENTERPRISE.
Chapter 5: The evolving multinational: Strategy and structure in Latin American operations, 1990-2000 (Jose de la Torre, Jose Paulo Esperanca and Jon Martinez).
Chapter 6: Risk and the dynamics of globalisation (Don Lessard).
Chapter 7: The global OEM: The transformation of Asian sup plier companies )(Anthony Leung and George Yip) .
Chapter 8: Designing Multinationals: Is it all over now? (Lawrence Franko).
Chapter 9: The customer-focused multinational: revisiting the Stopford and Wells model in an era of global customers (Julian Birkinshaw and Siri Terjesen).
Chapter 10: Geography as a design variable (Eleanor Westney).
Chapter 11: Regional Organisations: Beware of the pitfalls (Paul Verdin, Venkat Subramanian, Alice de Koning and Eline Van Poeck).
Chapter 12: The Metanational: The next step in the evolution of the Multinational Enterprise (Yves Doz, Jose Santos and Peter Williamson).
SECTION 3: REJUVENATING THE MATURE BUSINESS.
Chapter 13: The critical role of sense-making in Rejuvenating the Mature Business (John Stopford and Charles Baden-Fuller).
Chapter 14: The invisible underpinnings of corporate rejuvenation: purposeful action taking by individuals (Sumantra Ghoshal and Heike Bruch).
Chapter 15: Rejuvenation revisited: Identifying and managing strategy decay and innovation (Peter Williamson).
Chapter 16: Racing to be second: Innovation through imitation (Costas Markides).
Chapter 17: Who needs multinationals? Lessons from open-source software (Rob Grant, Andrea Lipparini, Gianni Lorenzoni, and Elaine Romanelli).
Chapter 18: Management Research: Reprise and Prologue (John Stopford).
List of Contributors.
This formidable combination of people responsible for this book speaks for itself.
- Brings together leading London Business School authorities in the field of global and international business
- Combines accessibility with academic rigour
- Addresses a topic of concern to academics and practitioners alike