Print this page Share

Electronic Commerce: B2C Strategies and Models

Steve Elliott (Editor)
ISBN: 978-0-470-85136-4
368 pages
January 2003, ©2003
Electronic Commerce: B2C Strategies and Models (0470851368) cover image


Notwithstanding the NASDAQ upheavals in 2000, industry is continuing to embrace the concepts of Electronic Commerce. However, a major barrier to more widespread implementation of Electronic Commerce is uncertainty within organizations as how best to proceed.

Based on research in six economies - the UK, USA, Denmark, Greece, Hong Kong (China) and Australia, this much needed guide to the implementation of business-to-consumer electronic commerce addresses the documented uncertainties of business and consumers with Internet retailing by presenting the experiences of leading examples of Business to Consumer Electronic Commerce in each of six economies. The countries represent a broad range of environments to identify issues that may be specific to a particular market. The firms have been selected as significant examples of Internet retailing in industry sectors recognized as leaders in the use of the Internet, including; travel, books, music CDs, technology sales, gifts, groceries and general merchandise.

See More

Table of Contents

Foreword by Peter Keen.


Series Preface by Rudy Hirschheim.

Introduction to B2C Strategies and Models (Steve Elliot).

Internet Retailing in Australia (Steve Elliot).

Internet Retailing in Denmark (Niels Bjørn-Andersen).

Internet Retailing in Greece (Nikolaos Mylonopoulus & Katherine Pramataris).

Internet Retailing in Hong Kong, China (Matthew Lee).

Internet Retailing in the United Kingdom (Bob Galliers & Anne Wiggins).

Internet Retailing in the United States (Don Lloyd Cook, et al.).

Evaluating Websites and Surveying Customers Online (Steve Elliot & Niels Bjørn-Andersen).

Research Model and Theoretical Implications (Steve Elliot).

Conclusion (Steve Elliot).


See More

Author Information

STEVE ELLIOTT commenced his career in the computer industry and has worked internationally in business, government, education and with the United Nations. He is Professor and Head of the Central Coast School of e Business & Management at the University of Newcastle, Australia, and was previously Director of the IT Research Centre at the University of New South Wales, Sydney. He holds a PhD in Strategic IS Planning from Warwick Business School, and has qualifications in Economics and IS.

Professor Elliot's main interest is the strategic management of technology-enabled innovation by organizations, particularly the management of innovation in Electronic Business. He initiated and managed the international study of successful implementations of business-to-consumer e-commerce on which this book is based, and is currently exploring the impact of e-business on the banking industry.

Steve Elliot chairs the International Federation of Information Processing (IFIP) Working Group 8.4, E-Business: Multi-disciplinary research and practice.
See More

The Wiley Advantage

  • One of the few rigorous, high-level studies of B2C electronic commerce for managers and postgraduate business students
  • International appeal – draws practical guidance from case studies across a broad range of countries, environments and markets
  • Specific trade relevance - industries covered include travel, books, music, technology, groceries and general merchandise
See More


"…a well rounded book…a valuable addition to the manager’s library…worth the investment for the business student as well…" ( (M2 Best books, 13 August 2002)
See More

Related Titles

Back to Top