 Breakthrough Zone : Harnessing Consumer Creativity for Business Innovation
ISBN: 978-0-470-85539-3
Hardcover
248 pages
December 2003
US $75.00
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"...Worth buying? Yes. Its subject matter is unusual...almost every page contains something of value..."(Research, January 2004)
"The main problem with any innovation is making it a reality. In the area of implementation this book really excels." (The Marketer, May 2004)
"Shows how to create breakthroughs for people who work in large organisations where so much energy is committed to preserving the status quo." (Long Range Planning, 2005)
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Buy Breakthrough Zone : Harnessing Consumer Creativity for Business Innovation
(List Price: US $75.00)
with Advanced Brand Management: Managing Brands in a Changing World, 2nd Edition (List Price = US $34.95) Cannot be combined with any other offers. Learn more. |
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