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The Brandgym: A Practical Workout for Boosting Brand and Business
ISBN: 978-0-470-85659-8
Adobe E-Book
222 pages
March 2003
US $39.95 Purchase This E-Book

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Other Available Formats: Hardcover
  • Description
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David Taylor is Founder and Managing Partner of The Brand Gym, a consultancy helping teams develop action-oriented brand strategies. He has worked with many highly acclaimed and well-respected companies such as Disney, Cadbury's, Blockbuster, Unilever and Egg to help them boost brand and business performance.
His 15 years in brand strategy includes experience as a business manager, consultant and entrepreneur. He began his career in brand management with Procter & Gamble, before completing an MBA at INSEAD, France. He then started up and successfully grew the Paris office of marketing consultancy Added Value.
David has written many articles for Brand Strategy, Marketing, Market Leader and New Media Age, and is a regular speaker at branding conferences.

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