The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization
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Adam is one of five partners in the international brand consultancy eatbigfish, which specializes in applying the thinking of Eating the Big Fish and The Pirate Inside to companies and brands who want to think like Challengers; his clients have included Lexus, IKEA, Unilever and PepsiCo. He can be contacted on firstname.lastname@example.org.
Adam lives on a plane somewhere over the Atlantic.