Introduction.

Paranoia, Pride, Perspective, Personalitym, Passion, Pop.

Part 1: Is it All About Image? 

Part 2: Praxis: Where do PRs fit in?

Publicist Case Studies.

PR ladies, Pegs, Push, Promotion, Prudence, Parlance. 

Harriet Hindmarsh, Arup (Laura Iioniemi).

Katy Harris, Foster and Partners (Laura Iioniemi).

Peter Carzasty/Cohn Davis Bigar Communications (Laura Iioniemi).

SHoP Architecture (Laura Iioniemi).

Ocean North (Laura Iioniemi).

Alsop Architects (Laura Iioniemi & David Littlefield).

Project Case Studies.

Prima donnas, Parties, Profile, Practice, Poetics, Patronage.

Grafton New Hall Country House (Laura Iioniemi).

Millennium Bridge (David Littlefield).

World Trade Center (Will Jones with Laura Iioniemi).

Federation Square (Melanie Crick).

Birds Portchmouth Russum Dorma Door Handles (Will Jones).

The Dutch Scene in Architecture (David Littlefield).

What the Media Say.

Press, Picture Editors, Publishing, Print, Politics, Purpose. 

Jonathan Glancey, The Guardian (David Littlefield & Laura Iioniemi).

Edwin Heathcote, Financial Times (David Littlefield & Laura Iioniemi).

Robert Ivy, Architectural Record (David Littlefield & Laura Iioniemi).

Paul McGillick, Indesign (David Littlefield & Laura Iioniemi).

Daniela Mecozzi, Abitare (David Littlefield & Laura Iioniemi).

Kenneth Powell, Architectural Writer (David Littlefield & Laura Iioniemi).

Robert Thiemann and Billy Nolan, Frame (David Littlefield & Laura Iioniemi).

Fleur Watson, Monument (David Littlefield & Laura Iioniemi).

Photography (Laura Iioniemi).

Presentation (Laura Iioniemi).

Conclusion (Laura Iioniemi).

Profile, Pretence, Predominance, Preeminence, Pomposity, Power.

Concluding Tips.

Bibliography, General Information and PR Resources.

Photographic Agencies and Photographers.

Contributors, Photo Credits and Acknowledgements.

Index.