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Textbook

Systems Thinking: Creative Holism for Managers

Michael C. Jackson
ISBN: 978-0-470-87144-7
E-book
376 pages
April 2004, ©2004
US $55.00 Purchase This E-book

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Other Available Formats: Hardcover

Creative Systems Thinking offers market researchers and brand/marketing managers the latest in systems thinking. Readers will learn about the tools and techniques used in the field to improve relationships with consumers, increase brand recognition, and overall strengthen the organization.