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Nonprofit Consulting Essentials: What Nonprofits and Consultants Need to Know

ISBN: 978-0-470-87231-4
300 pages
August 2010, Jossey-Bass
Nonprofit Consulting Essentials: What Nonprofits and Consultants Need to Know (0470872314) cover image


Praise for Nonprofit Consulting Essentials

"The relationship between consulting and nonprofits has never been more important. Both theoretically sophisticated and practically useful, Cagney's research will be of great use to anyone interested in improving nonprofit institutions, deriving the greatest benefit from consultants, and understanding what really goes on inside large organizations."
Christopher McKenna, MBA program director and reader in business history and strategy, Said Business School, University of Oxford; and fellow, Brasenose College, Oxford, United Kingdom

"Everyone seems to have a different idea of what it means to consult or be a consultant, especially in the charitable sector. Finally, we have a book, Nonprofit Consulting Essentials, that really delves into the assumptions and truths and the roles and responsibilities of consultants."
Paulette V. Maehara, president and CEO, Association of Fundraising Professionals (AFP) International, Arlington, Virginia

"This really is an essential guide to nonprofit consulting and capacity building in the current climate of dramatic and discontinuous change. Whether you are just entering the sector or looking to refresh your skills, this book is a must-read."
Brian Fraser, lead provocateur, Jazzthink, Vancouver, Canada

"This book will be an important resource for nonprofit professionals who wish to become consultants and for those consultants who want to improve their craft."
Patrick M. Rooney, executive director, The Center on Philanthropy, Indiana University, Indianapolis, Indiana

"If you're a consultant in the nonprofit sector, or if you retain a consultant—if you're even thinking about hiring a consultant—read Nonprofit Consulting Essentials. There's a lot of practical value packed into the pages of this groundbreaking book."
Mal Warwick, founder and chairman, Mal Warwick Associates, Berkeley, California; and author, How to Write Successful Fundraising Letters

"I have been in the YMCA movement for 35 years and have used consultants for technology to financial development to coaching and more, but I have never truly understood the role and benefits of using consultants for nonprofits until I read this book."
Gregory O'Brien, president and CEO emeritus, Valley of the Sun YMCA, Phoenix, Arizona

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Table of Contents




About the Alliance for Nonprofi t Management.

Chapter 1: What Nonprofi ts Need from Consultants.

The Infl uence of For-Profi t Thinking in the Nonprofi t Sector.

Reasons for Dominance of For-Profit Thinking.

In Defense of Nonprofi t Organizational Strengths.

How Nonprofits Are Different.

Ten Important Distinctions Between Nonprofi ts and For-Profits.

Chapter 2: The Importance of Process in Nonprofi t Consulting.

The Value of Process.

Using Process Consulting.

The Importance of Process in Complex Organizational Change: Tales of Two Mergers.

Chapter 3: The Stages of the Consulting Process.

Stage One: Engagement.

Stage Two: Getting Down to Business.

Stage Three: Implementation.

Chapter 4: Fundraising and Marketing.



Emerging Issues and Trends Affecting Fundraising and Marketing.

Chapter 5: Governance Consulting.

Models of Board Leadership.

Areas Where Consultants Can Help Boards Improve Performance.

Emerging Issues and Trends Affecting Governance.

Chapter 6: Management and Organizational Development Consulting.

Traditional Management Consulting.

Organizational Development Consulting.

Models of Management Consulting to Nonprofits: Nonprofi t Consulting in For-Profit Firms.

Management Consulting Needs of Nonprofits.

Chapter 7: International Consulting.

What Is Fueling the Growth of International Nonprofits?

The International Consulting Landscape.

The Special Consulting Challenges of International Nonprofits and INGOs.

Special Qualities and Skills of International Consultants.

Chapter 8: What Works: Building a Strong Relationship Between Consultant and Nonprofit.

Making a Match That Works.

Maintaining a Relationship That Works.

Chapter 9: What's Next: A Look at the Future of Nonprofi ts and Consulting.

Trends Affecting Nonprofit Consulting.

How the Consulting World Is Changing.

Educating the Nonprofi t Consultants of the Future.

Resource A: Development of Nonprofi t Consulting in the United States.

Resource B: Advice for Consulting Firms.

Resource C: Ethics, Standards, and Consultant Certifi cation.

Resource D: Finding Consultants.

Resource E: Further Reading.

The Author.



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Author Information

Penelope Cagney is an active consultant and principal of The Cagney Company. A recognized authority on nonprofit consulting, she is a sought-after presenter for international conferences and webinars, as well as a frequent contributor to publications worldwide.
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"No nonprofit executive should be without a copy of this book on their desk. It represents the end of having to wing it when it comes to managing your investment in a consultant. You, your consultants and the results of your relationships will all be the better for the practical, insightful framework Penelope has put together here. And the scope of it is impressive, covering fundraising, marketing, governance, management and even international consulting. Say goodbye to the confusion that has typically surrounded this whole arena. Should you hire a consultant? You'll know after reading this great contribution to the field. Nothing like it has ever been compiled before."
Dan Pallotta, Author of "Uncharitable"

"I started consulting to nonprofits back in the 1980's. If only I had this very useful book back then! It is filled with valuable insights and how-tos - a terrific resource for the field."
Beth Kanter, Author, Beth's Blog and Co-Author "The Networked Nonprofit"

"I often hear from career-changing marketing, operations, and management professionals from the corporate world who are interested in consulting for the "good guys" -- nonprofits -- as they seek more meaning in their own lives and careers. I will direct every one of them to Nonprofit Consulting Essentials for a real-world assessment of both the benefits and potential pitfalls of becoming a nonprofit consultant. While some corporate skills are transferable, the nonprofit sector has its own unique rewards and challenges, which Penelope Cagney describes well in this book."
Kivi Leroux Miller, nonprofit board member, consultant, and author of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause

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