Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.
Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"
14 Definition of a Business Model
16 The 9 Building Blocks
44 The Business Model Canvas
56 Unbundling Business Models
66 The Long Tail
76 Multi-Sided Platforms
88 FREE as a Business Model
108 Open Business Models
126 Customer Insights
146 Visual Thinking
200 Business Model Environment
212 Evaluating Business Models
226 Business Model Perspective on Blue Ocean Strategy
232 Managing Multiple Business Models
244 Business Model Design Process
274 Where did this book come from?
Yves Pigneur, PhD, (Lausanne, Switzerland; http://hecshost.unil.ch/ypigneur/) is a professor of business and head of the Information Systems Institute of the University of Lausanne, Switzerland. He has held visiting professorships at Georgia State University in Atlanta, Hong Kong University of Science and Technology, and University of British Columbia in Vancouver. Dr. Pigneur is the chairperson of several conferences (IFIP, ISDSS, AIM). His research has been published in over fifty books, refereed journals and conference proceedings.
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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (US $34.95)
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