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The Handbook of College Athletics and Recreation Administration

ISBN: 978-0-470-87726-5
432 pages
July 2012, Jossey-Bass
The Handbook of College Athletics and Recreation Administration (047087726X) cover image


Praise for The Handbook of College Athletics and Recreation Administration

"The Handbook of College Athletics and Recreation Administration provides insiders' in-depth and firsthand perspectives on issues in the contemporary professional administration of intercollegiate athletics and recreation, as well as practical solutions to these issues. It is a must-read for anyone who is interested in pursuing a career in college athletics and campus recreation administration." —Ming Li, professor and chair, Department of Sports Administration, College of Business, Ohio University

"The Handbook of College Athletics and Recreation Administration is a useful text for undergraduate students preparing for sport management careers within postsecondary institutions. This book effectively blends historical perspectives, theoretical foundations, and practical illustrations in a relevant format that addresses key issues in intercollegiate sports and campus recreation. Of particular value is the focus on people and importance of building relationships based on integrity, trust, and mutual respect." —Tom Collins, associate professor of sport management, chair of Sport Studies and Physical Education, Chowan University

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Table of Contents

Figures and Tables xi

Preface xiii

Acknowledgments xv

The Authors xix


1 College Athletics: Continuity and Change Over Four Centuries 3
John R. Thelin

2 An Overview of Fitness and Recreation in Collegiate Settings 21
Donald L. Rockey, Jr. and Robert J. Barcelona

3 Theoretical Foundations 44
Mary F. Howard-Hamilton and Joy Gaston Gayles

4 Ethics and Professionalism in College Athletics and Recreation 66
Michael L. Buckner

5 Legal Issues in Intercollegiate Sports and Recreation 83
Barbara Osborne

6 Title IX 107
Valerie M. Bonnette

7 Governance of Intercollegiate Athletics and Recreation 127
B. David Ridpath and Robertha Abney

Part One Case Studies 153


8 Managing, Leading, and Supervising Student Employees and Staff 159
Colleen A. McGlone and Stephen Rey

9 Financial Management and Budgeting 175
Timothy D. DeSchriver and Edgar N. Johnson

10 Planning and Managing Facilities 196
James E. Greenwell

11 Managing Events 212
Heather J. Lawrence

12 Managing Friends and Raising Funds 232
David F. Wolf

13 Managing Marketing and Public Relations 246
Scott Branvold

14 Managing Political Environments and Relationships 266
Jeremy Stringer and Bill Hogan

15 Managing Assessment and Evaluation 287
George S. McClellan

Part Two Case Studies 299


16 A CEO’s Perspective of Athletics and Recreation 303
Michael A. Wartell

17 Dimensions of Diversity 321
C. Keith Harrison, Scott Bukstein, and Walter Brock

18 Health and Wellness Issues 336
David A. Shor, John H. Dunkle, and Carrie A. Jaworski

19 Professional Development and Advancement 355
Chris King and David P. Synowka

20 Summing Up and Looking Ahead 367
George S. McClellan, Donald L. Rockey, Jr., and Chris King

Appendix: Resources for Leadership, Management, and Supervision of Staff and Volunteers 377

Name Index 379

Subject Index 383

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Author Information

George S. McClellan is the vice chancellor for student affairs at Indiana University-Purdue University Fort Wayne.

Chris King is the director of intercollegiate athletics at the University of Texas-Pan American.

Donald L. Rockey, Jr. is associate professor in the Recreation and Sport Management Program at Coastal Carolina University.

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Press Release

September 10, 2012
The Handbook of College Athletics and Recreation Administration

The Handbook of College Athletics and Recreation Administration

While nearly all two- and four-year institutions have some athletic programming, there are almost no guides for adminstrators of such programs and departments, leaving those in charge to have to learn as they go.

The Handbook of College Athletics and Recreation Administration is one of the first books to fill that gap.  It provides a practical and informative resource for athletics administration, recreation, and fitness practitioners of all levels in both 2 and 4-year institutions, public and private. It is also a resource for graduate students and faculty in sports management programs with an emphasis in collegiate athletics.

It's broken down into three, easy-to-understand parts:

  • Part One: Foundations of College Athletics  
  • Part Two: Skills Needed for Successful College Athletic Adminstration
  • Part Three: Issues Facing College Athletics

It addresses the broad functional areas of collegiate athletic enterprises: intercollegiate athletics, health and fitness, and recreation.  It covers such foundational issues as ethics, governance.  Additionally, outlines what functional skills are needed to have strong college atheltic adminstration such as managing students and staff, budgets, events, facilities, fundraising, marketing and media relations, and managing relationships and political environments, etc.

The Handbook of College Athletics and Recreation Administration is the much-needed blueprint for all those in college athelic administration.

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