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E-book
Steal These Ideas!: Marketing Secrets That Will Make You a StarISBN: 978-0-470-88507-9
E-book
208 pages
May 2010
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“A busy executive’s dream. . . . Peppered with practical lessons and engaging anecdotes. All in all, there are plenty of ideas here worth stealing.”
—The Wall Street Journal
“Cone discusses the value of conferring a ‘personality’ upon a product, business or service as a way of subtly—but powerfully—making a connection to customers. All successful politicians do just that, and the ‘marketing secrets’ in the book are really ways to create that type of bond. Along with his practical advice, Cone’s insights into the thoughts behind the words are invaluable.”
—Miami Herald “Marketing mavens who treasure their jobs—or better yet, want to move ahead—will find themselves constantly using Cone’s incredible cache of ever-insightful tips and ideas as their guide to innovation and success.”
—Steve Forbes, CEO, Forbes Inc.
“With Steal These Ideas! Steve Cone provides a clear and no-nonsense guide for getting it done now.”
—Faith Popcorn, Founder and CEO, Faith Popcorn’s BrainReserve
“Loaded with lots of great marketing ideas. A steal at only $18.95.”
—Al Ries, Author of The Origin of Brands
“I thought I would never need to read another marketing book until I picked up Cone’s fun, fast, and fantastic guide that can help any size business anywhere immediately go from ho-hum marketing to world-class.”
—Jon Linen, Vice Chairman, American Express
“With lots of good information on key marketing topics, Steve Cone breaks down branding issues and delivers them with a refreshing approach and wry sense of humor.”
—Claire Rosenzweig, CAE, CPMP, President, Promotion Marketing Association, Inc.
“It’s not getting easier out there. So what’s one to do? You need the hard-earned lessons provided by campaigns that worked and someone who can extract their secret ingredients. Steve Cone does all that with a true knowledge of our craft and the no-nonsense approach of someone who knows, understands, and respects consumers. Does he reveal too much? Yes! Now, some of the best secrets in our industry are all in one place for all to see.”
—Daniel Morel, Chairman and CEO, Wunderman
“Entertaining, informed, accessible—Steal These Ideas! is all that and more. I’ve been faxing pages to clients with a note saying, ‘Hey, read this. It’s by someone who learned from the same mistakes you’re making and can make it all better.’”
—Richard Laermer, CEO, RLM PR, Author of Full Frontal PR
“This book is filled with practical advice for marketers, and the considerable insight that Steve Cone provides can be used every single day. The lessons he learned and shares are the culmination of his unique career as a marketing visionary for more than three decades.”
—Adam Aron, Chairman/CEO, Vail Resorts (Vail, CO)
—The Wall Street Journal
“Cone discusses the value of conferring a ‘personality’ upon a product, business or service as a way of subtly—but powerfully—making a connection to customers. All successful politicians do just that, and the ‘marketing secrets’ in the book are really ways to create that type of bond. Along with his practical advice, Cone’s insights into the thoughts behind the words are invaluable.”
—Miami Herald “Marketing mavens who treasure their jobs—or better yet, want to move ahead—will find themselves constantly using Cone’s incredible cache of ever-insightful tips and ideas as their guide to innovation and success.”
—Steve Forbes, CEO, Forbes Inc.
“With Steal These Ideas! Steve Cone provides a clear and no-nonsense guide for getting it done now.”
—Faith Popcorn, Founder and CEO, Faith Popcorn’s BrainReserve
“Loaded with lots of great marketing ideas. A steal at only $18.95.”
—Al Ries, Author of The Origin of Brands
“I thought I would never need to read another marketing book until I picked up Cone’s fun, fast, and fantastic guide that can help any size business anywhere immediately go from ho-hum marketing to world-class.”
—Jon Linen, Vice Chairman, American Express
“With lots of good information on key marketing topics, Steve Cone breaks down branding issues and delivers them with a refreshing approach and wry sense of humor.”
—Claire Rosenzweig, CAE, CPMP, President, Promotion Marketing Association, Inc.
“It’s not getting easier out there. So what’s one to do? You need the hard-earned lessons provided by campaigns that worked and someone who can extract their secret ingredients. Steve Cone does all that with a true knowledge of our craft and the no-nonsense approach of someone who knows, understands, and respects consumers. Does he reveal too much? Yes! Now, some of the best secrets in our industry are all in one place for all to see.”
—Daniel Morel, Chairman and CEO, Wunderman
“Entertaining, informed, accessible—Steal These Ideas! is all that and more. I’ve been faxing pages to clients with a note saying, ‘Hey, read this. It’s by someone who learned from the same mistakes you’re making and can make it all better.’”
—Richard Laermer, CEO, RLM PR, Author of Full Frontal PR
“This book is filled with practical advice for marketers, and the considerable insight that Steve Cone provides can be used every single day. The lessons he learned and shares are the culmination of his unique career as a marketing visionary for more than three decades.”
—Adam Aron, Chairman/CEO, Vail Resorts (Vail, CO)
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