1 Lightning Doesn't Strike Twice.

What Happens When You're Lucky but Think You're Smart.

2 Gaining and Retaining Customers.

How to Get Customers to Adopt and Commit to Technology.

3 You're Not Dead Yet.

How Some Companies Come Back from Near Death Experiences.

4 The Google Sneak Attack.

Supplanting the Market Leader.

5 Hero Worship.

Gaining Loyalty by Helping Your Customers Find Personal Success.

6 Lessons from the Lemmings Era.

How Out-of-Control Dot-Coms Fueled the Future

7 The Gotcha Syndrome.

Why Promising Technologies Fail.

8 Standing on the Shoulders of the Pioneers.

How Lessons Learned from the Past Pave the Way for New Technology.

9 The Silver Bullet Syndrome.

Beware of Solutions That Appear Too Good to Be True.

10 Splitting Up Is Hard to Do.

When Walking Away from Legacy Products Makes Sense.

Conclusion: Ten Rules for Turning Luck into Sustainable Success.

Notes.

Acknowledgments.

About the Author.

Index.