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Smart or Lucky?: How Technology Leaders Turn Chance into Success

ISBN: 978-0-470-89142-1
240 pages
May 2011, Jossey-Bass
Smart or Lucky?: How Technology Leaders Turn Chance into Success (0470891424) cover image
Smart or Lucky? How Technology Leaders Turn Chance into Success

About the Book:

An insider’s look at the combination of luck and smarts you need to succeed in today's changing tech world.

To be successful in any highly competitive market, you have to be smart, but you also have to be lucky by being at the right place at the right time. The most successful technology entrepreneurs understand the value of the combination of luck and smarts and make it work for them. Those who fail are the ones who may be lucky but get complacent, believe they're the smartest players in the market, and fail to make the changes needed to sustain leadership. Smart or Lucky? is for business leaders who are interested in learning what it takes to be successful in emerging markets and how to sustain success over the long term. It shows entrepreneurs how to recognize a lucky break and have the foresight to take advantage of it.

  • Offers concrete lessons based on well-tested principles that have broad applications for business leaders and entrepreneurs across industries
  • Based on experiences with hundreds of successful and failed companies in the software market over three decades
  • Author’s method has resulted in expanded revenue and increased market success for both large and small companies

Informative and highly detailed, this is a must-read for all business leaders and emerging entrepreneurs who want to understand how to stay nimble and succeed in complicated, competitive markets.

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Introduction.

1 Lightning Doesn't Strike Twice.

What Happens When You're Lucky but Think You're Smart.

2 Gaining and Retaining Customers.

How to Get Customers to Adopt and Commit to Technology.

3 You're Not Dead Yet.

How Some Companies Come Back from Near Death Experiences.

4 The Google Sneak Attack.

Supplanting the Market Leader.

5 Hero Worship.

Gaining Loyalty by Helping Your Customers Find Personal Success.

6 Lessons from the Lemmings Era.

How Out-of-Control Dot-Coms Fueled the Future

7 The Gotcha Syndrome.

Why Promising Technologies Fail.

8 Standing on the Shoulders of the Pioneers.

How Lessons Learned from the Past Pave the Way for New Technology.

9 The Silver Bullet Syndrome.

Beware of Solutions That Appear Too Good to Be True.

10 Splitting Up Is Hard to Do.

When Walking Away from Legacy Products Makes Sense.

Conclusion: Ten Rules for Turning Luck into Sustainable Success.

Notes.

Acknowledgments.

About the Author.

Index.

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Judith Hurwitz is President and CEO of Hurwitz & Associates, a strategy consulting and research firm focused on emerging computing technologies.
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May 11, 2011
Smart or Lucky?: How Technology Leaders Turn Chance into Success

San Francisco, CA – What are emerging leaders like Google, Amazon.com, salesforce.com and hundreds of others teaching us about the path to success? To be successful in any highly competitive market, you have to be smart, but you also have to be lucky by being at the right place at the right time. The most successful technology entrepreneurs understand the value of the combination of luck and smarts and make it work for them.

Using her insider experiences with hundreds of successful and failed technology companies over three decades, two bubbles and one burst, author Judith Hurwitz demonstrates in her new book, Smart or Lucky?: How Technology Leaders Turn Chance Into Success (Jossey-Bass; 978-0-470-89142-1; May 2011) why the combination of luck and smarts is the key in today's changing tech world.

Smart or Lucky? is for business leaders who are interested in learning what it takes to be successful in emerging markets and how to sustain success over the long term. It shows entrepreneurs how to recognize a lucky break and have the foresight to take advantage of it. The 10 chapters of the book discuss the following themes:

  1. Don’t take your luck for granted.
  2. Make it easy for customers to get started.
  3. Fail often in order to succeed sooner.
  4. Strategize to fool complacent competitors.
  5. Make customers a part of your success.
  6. Have a plan for how you can apply your technology to immediately address customer pain.
  7. Create actual business solutions.
  8. Don’t be fooled into thinking there is such thing as overnight success.
  9. Always stay a few steps ahead of your customers.
  10. Don’t be afraid to destroy your cash cow products in order to create a sustainable future.

Informative and highly detailed, Smart of Lucky? is a must-read for all business leaders and emerging entrepreneurs who want to understand how to stay nimble and succeed in complicated, competitive markets.

 

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