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Agility: Competing and Winning in a Tech-Savvy Marketplace

ISBN: 978-0-470-91252-2
240 pages
June 2010
Agility: Competing and Winning in a Tech-Savvy Marketplace (0470912529) cover image


Insider secrets to competing-and winning-in the tech-savvy marketplace

The new generation of technology savvy workers is changing the way we look at productivity. Agility uniquely describes how technology agility impacts your business's performance and can become a critical success factor. A must-read for leaders defining business strategy and technology implementation, the methodology it describes will show how to measure and drive technology adoption and the derived impact on business results.

  • Includes international cases of various industries, from industry leaders
  • Incorporates the ideas of flexibility, balance, adaptability, and coordination under one umbrella
  • Uniquely describes how technology agility impacts business performance

What differentiates Audi, BMW and Mercedes or GM? Understanding it can make or break the future of an organization. Agility makes it clear: the digital divide will be seen in those who take full advantage of the technology versus those merely have it.

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Table of Contents



CHAPTER 1: Leading into the future.

Current Landscape.

Key Forecast of it Trends and Spends.

Leading by Example.

CHAPTER 2: Maximum Ride: Owning Technology versus just Using IT.

How the World Is Changing.

Current Research in Enterprise Architecture.

Making Quantum Leaps and Not Just Incremental Changes.

Microsoft's Structured Approach.

Infrastructure Maturity and the Impact on Core Business Performance.


A Note about Case Studies and the Infrastructure Optimization model.

CHAPTER 3: Optimizing for Agility: A Different Way to View Your Business.

Individual, Organizaton or Information Technology: Where Do You Start?

Role of Place, People, and Technology.

Infrastructure Optimization.

Capabilities: The Areas of Optimization.

CHAPTER 4: Technology as the Competitive Edge.

Why Benchmarking?

Auto, Finance, Healthcare, Public Sector View Comparison.

CHAPTER 5: Business Impact: Technology Solutions from the Shop Floor to the Top Floor.

IT as Business Enabler Instead of Cost Center.

Creating Business Intelligence from Data Overload.

Improving Customer Contact through Web Site Design and Database Magic.

Streamlining the Product Development Cycle.

Retaining Confidentiality while Operating “in a Cloud”.

Managing Suppliers and Inventory.

Security,Security, and More Security.

Working Anywhere, Any Time.

Making Sustainability Part of the Bottom Line.

CHAPTER 6: Assessing Your Situation.

Where Is Your Starting Position?

Analyzing Where You Want to Go.

Define Where You Want to Be.

Where to Begin?

CHAPTER 7: Makint It Happen.

The Big Picture Goals During Change.

Optimizing for Simplicity and Agility.

Off-the-Shelf Solutions versus Customization.

Building Your A Team.

Ongoing Upgrades: Moving from “Old” to “Always Fresh”.

Adoption Made Easier: Moving Data, Training People.

CHAPTER 8: Optimizing Your Workforce:  Leveraging the New with the Old.

Technology Immigrants and Digital Natives.

Getting Everyone Across the Chasm.

Social Networking: A Tool from Home Goes to Work.

Sector Influence on Change.

Old Dogs, New Kids, and the Naysayers.

CHAPTER 9: Starting Over to Stay Ahead.


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Author Information

MARK MUELLER-EBERSTEIN is founder and CEO of Adgetec, whose mission is to help organizations and their leaders realize value globally. He is a recognized thought leader, speaker, mentor, and coach. He also advises start-ups, sometimes hands-on as their COO on business strategy and IP management. Agility was written based on his over fifteen years of global experience in the IT industry working with companies and governments to choose, adopt, roll out, and measure the impact of new technologies. In his responsibility as the director of deployment and adoption at Microsoft, he was responsible for the customers' value realization and deployment experience of Microsoft's Office and collaboration products; the customer and partner engagement during Microsoft's software development process; and joint research with leading academic institutions on technology adoption and its impact on business results. During his career with Microsoft and as the company's advisor, he coached Microsoft employees, customers, and partners across the globe on this and other topics. Prior to joining Microsoft, Mueller-Eberstein was at Hewlett-Packard in leadership positions in business development, marketing, and product management. He received a Master of Business Administration from the University of Technology Berlin and studied at the University of Marburg, both in his native country of Germany.
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