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CauseWired: Plugging In, Getting Involved, Changing the World

ISBN: 978-0-470-91820-3
272 pages
December 2010
CauseWired: Plugging In, Getting Involved, Changing the World (0470918209) cover image
Now in paperback, an eye-opening guide to the massive societal impact of online social networks

For today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so permeated the "net native" population that causes have become like musical tastes. CauseWired illustrates wired causes in action, bringing real-world stories to readers.

  • Tracks the massive societal impact on causes of online social networks-from blogs, to video, to the rise of social networks
  • Reveals the extraordinary influence of online social networks-in raising money for charity, in changing the political climate and electing candidates, and in raising consciousness for causes

From Facebook causes and campaigns on MySpace, to a raft of new startups and innovative projects like Kiva, Change.org and DonorsChoose, this immensely relevant book delivers actionable research and recommendations to help readers launch their own successful wired social campaigns.

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About the Author.

Foreword.

Acknowledgments.

Introduction.

Chapter 1: Lost in the Flood: Wired Causes Rise.

Chapter 2: Friending for Good: The Facebook Philanthropists.

Chapter 3: Signing up to Fight Evil: The Network Acts.

Chapter 4: Portfolios for Change: Peer-to-Peer Philanthropy.

Chapter 5: Defi ned by Causes: The Public Lives of Millennials.

Chapter 6: From the Bottom Up: "The Order Is Rapidly Fading".

Chapter 7: Spare the Paperwork: The Quick Rise of Flash Causes.

Chapter 8: Heralds of Change: Giving Goes Open Source.

Chapter 9: Aspiration and Activism: Armies of Online Leaders.

Chapter 10: Distributing the CauseWired Future.

Websites.

Further Reading.

Notes.

Index.

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Tom Watson is a journalist, media critic, entrepreneur, and blogger with a twenty-five year professional career that includes the cofounding of two companies and several popular online publications, bylines in more thana dozen major newspapers and magazines, and a history of innovation in media technology and online communities.
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