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Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling, 2nd Edition

ISBN: 978-0-470-92546-1
368 pages
November 2010
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling, 2nd Edition (0470925469) cover image
The new edition of the bestselling business development guide

Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary "how to" manual for getting more clients and raising a business profile.

Book Yourself Solid, Second Edition enables you to adopt the right promotional perspective and provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, you'll discover the keys to developing a strong marketing plan and brand image.

  • Features unique, personalized, updated social media marketing strategies for service professionals
  • Provides new pricing models and sales strategies for simpler selling
  • Delivers fresh networking and outreach strategies guaranteed to take only minutes a day
  • Offers new solid product launch strategies and tactics for creating instant awareness
  • Author a New York Times bestseller, TV personality, and highly recognized professional speaker

Get the proven tools you can put into effect today with Book Yourself Solid, Second Edition, and watch your business grow exponentially!

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Foreword by Tim Sanders xi

Acknowledgments xiii

Author’s Note xv

Preface xxi

MODULE ONE Your Foundation 1

Chapter 1 The Red Velvet Rope Policy 3

Chapter 2 Why People Buy What You’re Selling 16

Chapter 3 Develop a Personal Brand 33

Chapter 4 How to Talk About What You Do 49

MODULE TWO Building Trust and Credibility 61

Chapter 5 Who Knows What You Know and Do They Like You? 63

Chapter 6 The Book Yourself Solid Sales Cycle Process 75

Chapter 7 The Power of Information Products 96

MODULE THREE Simple Selling and Perfect Pricing 115

Chapter 8 Perfect Pricing 117

Chapter 9 Super Simple Selling 131

MODULE FOUR The Book Yourself Solid 7 Core Self-Promotion Strategies 141

Chapter 10 The Book Yourself Solid Networking Strategy 147

Chapter 11 The Book Yourself Solid Direct Outreach Strategy 170

Chapter 12 The Book Yourself Solid Referral Strategy 192

Chapter 13 The Book Yourself Solid Keep-in-Touch Strategy 203

Chapter 14 The Book Yourself Solid Speaking Strategy 217

Chapter 15 The Book Yourself Solid Writing Strategy 238

Chapter 16 The Book Yourself Solid Web Strategy 258

PART 1: Designing Your Web Site 261

PART 2: Getting Visitors to Your Web Site 274

PART 3: Building Your Social Media Platform 289

Final Thoughts 323

References 327

How to Reach Michael Port 329

About the Author 331

Index 333

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