Pre-Commerce: How Companies and Customers are Transforming Business TogetherISBN: 978-0-470-92844-8
Hardcover
320 pages
March 2011, Jossey-Bass
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1 The Rise of Pre-Commerce.
2 The Evolution of Pre-Commerce.
3 The Move from Market Research to Customer Insights.
4 Meet the New Influencers.
5 The Secrets to Successful Pre-Commerce Marketing.
6 Building Ambassadors for Your Brands.
7 The Tectonic Plates of the Pre-Commerce World.
8 How Idea Generation Works.
9 Customer Support: The New Revenue Stream.
10 Politics and Business: Reshaping Our Beliefs.
11 Creating Your Intellectual Network.
12 Antibodies, Enablers, and Heroes.
Conclusion: Getting Started.
Endnotes.
Acknowledgments.
About the Author.
Index.
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Pre-Commerce: How Companies and Customers are Transforming Business Together (US $29.95)
-and- My Life in Leadership: The Journey and Lessons Learned Along the Way (US $27.95)
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