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Plate to Pixel: Digital Food Photography and Styling

ISBN: 978-0-470-93213-1
288 pages
May 2011
Plate to Pixel: Digital Food Photography and Styling (0470932139) cover image
Tips and techniques for making food look good—before it tastes good!

Food photography is on the rise, with the millions of food bloggers around the word as well as foodies who document their meals or small business owners who are interested in cutting costs by styling and photographing their own menu items, and this book should serve as your first course in food photography. Discover how the food stylist exercises unique techniques to make the food look attractive in the finished product. You’ll get a taste of the visual know-how that is required to translate the perceptions of taste, aroma, and appeal into a stunning, lavish finished photograph.

  • Takes you through the art and techniques of appetizing food photography for everyone from foodies to food bloggers to small business owners looking to photograph their food themselves
  • Whets your appetite with delicious advice on food styling, lighting, arrangement, and more
  • Author is a successful food blogger who has become a well-known resource for fellow bloggers who are struggling with capturing appetizing images of their creations

So, have the cheese say, "Cheese!" with this invaluable resource on appetizing food photography.

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About the Author.

Introduction.

Chapter One: Photography Basics.

Light is Everything.

Camera Schmamera.

Know the Basics.

Make Quality Decisions.

Get the Look.

Chapter Two: Camera Settings and Modes.

Exposure.

Aperture.

Shutter Speed.

ISO.

Finding Balance.

Metering.

White Balance.

Camera Modes.

Auto Mode.

Manual Mode.

Aperture Priority.

Shutter Priority.

Chapter Three: Natural Light Photography.

Hard Light vs Soft Light.

Hard Light.

Soft Light.

Diffuse and Reflect.

Diffusers.

Reflectors.

Options for Diffusing and Reflecting.

Natural Light Sources.

Outdoor Light.

Window Light.

Light As Story Teller.

Finding Direction.

Front Light.

Back Light.

Side Light.

Chapter Four: Artifi cial Light Photography.

Lighting Gear.

Studio Kit.

Lights.

Umbrellas.

Scrims.

Equipment Setups.

Studio Lights and Umbrellas.

Diffuse with Scrims.

Built-In-Camera Flash.

Remote Flash.

Remote Flash Settings.

Not-So-Remote Flash.

Radio Waves.

Radio Triggers.

Free Standing Light & Soft Boxes.

Free Standing Lights & Bulbs.

Soft Boxes.

Chapter Five: Composition.

Subject Placement.

Off-Center.

Centered.

Rule of Thirds.

Focus.

Depth of Field.

Perspective.

Angle.

Eye-Level.

Overhead.

Three Quarters.

Chapter Six: Setting Up for Capture.

Establish a Photography Work Area.

Location.

Accessibility.

Plan the Shot.

Explore your Recipe.

Look at the Menu.

Pick Garnishes.

Create a Scene.

Feature the Dish.

Props.

Backgrounds.

Surfaces and Linens.

Use Height and Color to Accentuate and Complement.

Heights.

Colors.

Shooting Tethered.

Chapter Seven: Styling.

Herbs and Spices.

Bread.

Nuts.

Fruits and Vegetables.

Fruits.

Vegetables.

Sauces.

The Main Dish.

Fish and Meats.

Stews, Stir Fries and Pasta.

Burgers and Sandwiches.

Breakfast Baked Goods.

Desserts.

Cakes.

Pie.

Ice Creams & Frozen Treats.

Hot and Cold Beverages.

Stemware.

Hot Beverages.

Cold Beverages.

Garnishes.

Helpful Tools.

Tweezers.

Cotton Swabs.

Paper Towels.

Paint Brushes.

Water Spritzers.

Squeeze Bottles.

Drinking Straws.

Chapter Eight: After Capture.

Transfer.

Cables.

Card Readers.

File .

Edit.

Photo-Editing Software.

Corrections and Adjustments.

Color Space.

Effects.

Store.

Backup and Storage.

Share.

Email.

File Sharing Programs.

File Transfer Protocol.

Dropbox.

Printing.

Copyright Considerations.

Appendices.

Appendix A: Glossary.

Appendix B: Equipment.

Appendix C: Resources.

Index.

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Hélène Dujardin is a professional food photographer and stylist. Her images grace the pages of numerous cookbooks and magazines, and as a former chef she also prepares the majority of the dishes she photographs. Her blog, Tartelette, (www.tarteletteblog.com) has earned high praise in the food blog community.
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May 18, 2011
PLATE TO PIXEL: Digital Food Photography and Styling

Food photography is a booming genre for professional and hobbyist photographers.  An incredibly challenging art form, sometimes the photographer has only minutes to take a few shots before the food is no longer at its photographic best.  Additionally, the photographer not only has to get the perfect shot, but they are sometimes in charge of the food styling as well. It’s demanding but many pros and amateurs are working to expand their offerings beyond basic portrait and family photography to include food photography for local businesses and online use.  Author and food photographer, Helene Dujardin, walks readers through food photography and styling from beginning to end, in her new book, Plate to Pixel: Digital Food Photography & Styling (Wiley; May 2011; $29.99; 9780470932131).  From photography fundamentals such as composition, lighting, and exposure, to food styling tips on making food look as appetizing as possible, this book is the comprehensive resource to turn to when shooting food.

Photographing food is complex and Dujardin aims to help readers develop their food photography skills with the techniques in her new book. Knowing how to make a dessert look so luscious that viewers gain two pounds just gazing at it gives the photographers the power to tease taste buds from miles away. Whether showcasing the creations coming out of a personal kitchen, or aspiring to a career in food photography, readers will devour the information in Plate to Pixel.  Coverage includes:

  • Discovering how to use natural light to capture stunning images
  • Learning how to work with your camera modes and settings
  • Fine-tuning exposure
  • Composing the most appetizing photo
  • Telling a story with light
  • Adding pizzazz with herbs, sauces, and easy styling techniques
  • Learning trade secrets for photographing items such as ice cream and stews
  • Developing an after-capture workflow process to improve food photos

 From learning food stylist techniques to making food look attractive in the finished product, to acquiring the visual know-how that is required to translate the perceptions of taste, aroma, and appeal into a stunning, lavish finished photograph, Plate to Pixel takes readers through the art and techniques of appetizing food photography.  This is the perfect book for everyone from foodies and food bloggers to small business owners and photographers.

About the Author

Hélène Dujardin is a professional food photographer and stylist. Her images grace the pages of numerous cookbooks and magazines, and as a former chef she also prepares the majority of the dishes she photographs. Her blog, Tartelette, (www.tarteletteblog.com) has earned high praise in the food blog community.

About Wiley

Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 450 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace.

Our core businesses publish scientific, technical, medical, and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and Web sites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company's Web site can be accessed at http://www.wiley.com. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.

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