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Engaged Leadership: Building a Culture to Overcome Employee Disengagement, 2nd Edition

ISBN: 978-0-470-93311-4
218 pages
March 2011
Engaged Leadership: Building a Culture to Overcome Employee Disengagement, 2nd Edition (0470933119) cover image
Praise for Engaged Leadership, Second Edition

"Engaged Leadership is the best of both worlds: an engaging business story coupled with a primer on the practical skills all leaders need. In the book, Swindall provides many useful tools for successfully meeting twelve major leadership challenges. I recommend it."
Mark Sanborn, author of The Fred Factor and You Don't Need a Title to Be a Leader

"This creatively inspiring book not only encourages the leaders of tomorrow, but also inspires the leaders of today to step up and meet the challenges of a changing world. Business leaders will find true substance at the core of each page."
Nido Qubein, President, High Point University; and Chairman, Great Harvest Bread Co.

"Give this book to anyone aspiring to be an effective leader and you've put them ahead of the curve. Clint Swindall has done a masterful job of bringing leadership to life in a book that's engaging and effective. Create a leadership culture in your company by getting this book now!"
Joe Calloway, author of Work Like You're Showing Off! and Becoming a Category of One

"This book is so engaging, you'll forget you're learning. If you only have time for one book this year, make it Engaged Leadership—you won't be disappointed."
Bradford D. Beldon, President and CEO, Beldon Roofing Company

"This book contains simple yet very effective management techniques that can improve every leader's ability to inspire and get the most out of their employees. Swindall shows us what employees want from leaders and how leaders can motivate employees using practical yet effective stories."
John Wight, President and CEO, BF&M Insurance Group

"This is a slam dunk by Swindall! What a powerful read for any team member of an organization. A fun, enjoyable, insightful, and impactful lesson on how to apply the key concepts of engaged leadership to move your team forward."
Joe Clark, Vice President of Ticket Sales and Services, Spurs Sports & Entertainment

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INTRODUCTION 1

The Format 11

THE FABLE 15

EPILOGUE ONE YEAR LATER 145

THE APPLICATION OF ENGAGED LEADERSHIP 155

DIRECTIONAL LEADERSHIP 161

Challenge One: Recruit Support from the Top 29 Percent 165

Challenge Two: Prepare the Organization for Change 167

Challenge Three: Let Them Know How They Contribute 170

Challenge Four: Constantly Communicate Progress 174

MOTIVATIONAL LEADERSHIP 177

Challenge Five: Lead with Positive Motivation 180

Challenge Six: Celebrate Small Successes 183

Challenge Seven: Encourage Life Balance for All Employees 186

Challenge Eight: Create a Fair Work Environment 190

ORGANIZATIONAL LEADERSHIP 193

Challenge Nine: Identify and Position the Appropriate Talent 195

Challenge Ten: Build a Bridge between Generations 198

Challenge Eleven: Move toward Real Empowerment 200

Challenge Twelve: Establish a Strategy to Maintain Success 202

THE IMPORTANCE OF CHARACTER CORE 205

CONCLUSION 209

THE EMPLOYEE'S ROLE 211

Acknowledgments 214

About the Author 217

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CLINT SWINDALL is a nationally recognized expert on leadership as the president and CEO of Verbalocity Inc., a personal development company with a focus on leadership enhancement. He is an in-demand speaker, trainer, and consultant, delivering his engaged leadership message to thousands every year. Swindall is the author of Living for the Weekday: What Every Employee and Boss Needs to Know about Enjoying Work and Life (also by Wiley). You can reach him at Verbalocity's website atwww.verbalocity.com.
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March 28, 2011
Engaged Leadership: Building a Culture to Overcome Employee Disengagement, 2nd Edition

Engaged Leadership 2E addresses the challenge of employee disengagement. Great leaders realize that in order to thrive, they must overcome the epidemic of employee disengagement. Building a culture to overcome employee disengagement is even more important now than it was three years ago. When times were great, it was rather easy for leaders to overlook disengaged employees as long as the business was growing and numbers were being met. With smaller teams to perform the work, it is essential that employers get the most from employees by ensuring a culture of engagement.

As we emerge from the recession and businesses begin to hire again, employees will have options they haven't had in a few years. Employers may begin to see their best and brightest depart for other opportunities if a culture of disengagement has been allowed to exist. It will be imperative for leaders to focus on employee engagement in order to encourage good employees to stay when other opportunities arise, and to attract top talent when hiring resumes.

Engaged Leadership 2E provides even more reasons for building a culture to overcome employee disengagement. Clint Swindall addresses the impact high unemployment has had on employee engagement, and the impact it has had on those left behind doing the work of two people. He will also address the issues surrounding a lack of job security brought on by the global recession, and the growing impact of social media on employee engagement.

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