Game On: Energize Your Business with Social Media Games
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Other Available Formats: E-book
I Understanding Social Games.
1 How to Play This Book.
2 Games Have Changed the Business Playfield.
3 Developing Social Media Games.
4 Customers as Players.
6 Turning Work into Fun.
II Designing Social Games.
7 Anatomy of a Social Game.
8 Understanding Social Game Business Models.
9 Using Storytelling to Understand Your Design Objectives.
10 Creating Compelling Game Systems.
11 Designing Game Interfaces.
12 Designing for Virtual Goods.
III Glossary, Resources, and More.
B Resource Guide.
C Book References.