Game On: Energize Your Business with Social Media Games

Introduction.

I Understanding Social Games.

1 How to Play This Book.

2 Games Have Changed the Business Playfield.

3 Developing Social Media Games.

4 Customers as Players.

5 Fungineering.

6 Turning Work into Fun.

II Designing Social Games.

7 Anatomy of a Social Game.

8 Understanding Social Game Business Models.

9 Using Storytelling to Understand Your Design Objectives.

10 Creating Compelling Game Systems.

11 Designing Game Interfaces.

12 Designing for Virtual Goods.

13 Coda.

III Glossary, Resources, and More.

A Glossary.

B Resource Guide.

C Book References.

Index.