Designing Search: UX Strategies for eCommerce SuccessISBN: 978-0-470-94223-9
Paperback
368 pages
May 2011
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Introduction.
Part I: Op timizing eCommerce Search Res ults Pages.
Chapter 1:Starting from Zero: Winning Strategies for No Search Results Pages.
Chapter 2:How Shoppers Search.
Chapter 3:Choosing the Right Search Results Page Layout.
Chapter 4:Balancing Pogosticking and Page Relevance.
Chapter 5:Making $10,000 a Pixel: Optimizing Thumbnail Images in Search Results.
Chapter 6:Best Practices for Ads in Search Results.
Part II: Des igning eCommerce Search Interactions.
Chapter 7:Best Practices for Designing Faceted Search Filters.
Chapter 8:Numeric Filters: Issues and Best Practices.
Chapter 9:Date Filters: Successful Calendar Design Patterns.
Chapter 10:The Mystery of Filtering by Sorting.
Chapter 11:Designing Query Disambiguation Solutions for Online Shopping.
Chapter 12:Introducing the More Like This Design Pattern.
Chapter 13:Designing Effective Breadcrumbs.
Part III: The Future of eCommerce Search.
Chapter 14:The Brave New World of Visual Browsing.
Chapter 15:Designing Mobile Search: Turning Limitations into Opportunities.
Chapter 16:Design Patterns for More Effective Mobile Faceted Search.
Chapter 17:Search on Tablet Devices: The Flight of Discovery.
Chapter 18:Search for eCommerce Help Systems (ONLINE ONLY).
Appendix:Designing Search: Best Practices (ONLINE ONLY).
Index.
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