WILEY

KNOWLEDGE FOR GENERATIONS

WILEY - KNOWLEDGE FOR GENERATIONS

United States Change Location

cart.gif CART |  MY ACCOUNT |  CONTACT US |  HELP    
Wiley.com
Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery, 2nd Edition, Revised and Updated (0470942312) cover image
Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery, 2nd Edition, Revised and Updated
ISBN: 978-0-470-94231-4
Paperback
312 pages
February 2011
US $18.95 Add to Cart

This price is valid for United States. Change location to view local pricing and availability.

Other Available Formats: E-Book

  • Description
  • Table of Contents
  • Author Information
  • Press Release
Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery

Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries.

In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products.

  • Updated to offer a more complete look at what it takes to keep a small business booming
  • An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally
  • Shows how to use social media to reach new customers and grow a business

For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms.

Buy Both and Save 25%!

+ Buy Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery, 2nd Edition, Revised and Updated (List Price: US $18.95)
with The Ride of a Lifetime: Doing Business the Orange County Choppers Way (List Price = US $16.95)
Total List Price: US $35.90
Discounted Price: US $26.92
You Save: US $8.98 Add BOTH to Cart
Cannot be combined with any other offers. Learn more.
Share This    Printer-ready version