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How to Make Money Using Etsy: A Guide to the Online Marketplace for Crafts and Handmade Products

ISBN: 978-0-470-94456-1
240 pages
March 2011
How to Make Money Using Etsy: A Guide to the Online Marketplace for Crafts and Handmade Products (0470944560) cover image
In a world where most products are manufactured by machines, Etsy offers an online platform for makers of handmade products and crafts to market and sell their goods to a vast network of buyers who demand unique, genuine products. To date, the site has attracted over 400,000 sellers who collectively have sold over 30 million items, generating more than $180.6 million in revenue. The only resource of its kind, How to Make Money Using Etsy--written by Tim Adam who has successfully been selling his products all over the world through his Etsy shop since 2007--guides readers step-by-step through the many stages of selling online. How-to topics include:
  • Establish your Etsy shop
  • Effectively photograph your products
  • Post your products to optimize visibility and increase sales
  • Brand your business
  • Use social media like blogs, Twitter, and Facebook to connect with buyers and grow your business
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Preface.

Introduction.

Chapter 1 All About Etsy.

Etsy Defined - Etsy terms you should know.

The Etsy Community.

Chapter 2 Getting To Know You and Your Product.

Basic product questions.

Marketing and Branding.

General Online Selling.

Product Research.

Google Trends.

eBay Pulse.

Etsy Search.

Chapter 3 Your Etsy Shop Set up.

SEO Defined.

Keyword Research.

Working through Your Etsy. 

Chapter 4 Listing Your First Item.

Where is the Etsy title tag found?

Shipping.

Uploading pictures.

Chapter 5 Four-Step Game Plan For More Views.

Etsy Forums.

Blogging.

Twitter.

Facebook.

Chapter 6 Advanced SEO For Your Etsy Shop.

Keyword research and placement.

Competition.

Global Monthly Searches.

Key Phrase Evaluation.

Increasing your Google Rank with Quality Backlinks.

Chapter 7 Handmade Blogging Essentials.

Essentials for Blogging in the Handmade Scene. 

20 Tips for Handmade Blogging Success. 

Top Blogger Interview Sum-up.

20 Tips Expanded. 

Chapter 8 Twitter For Etsy Sellers.

Quick Twitter Terms You Should Know.

Quick Twitter Overview..

Chapter 9 Facebook For Handmade.

Facebook Stats.

Facebook Terms.

Fan Page versus Personal Profile.

Fan Page versus Facebook Groups.

Promoting Your Products and Links on Facebook.

FacebookInsights.

Promoting Your Facebook Fan Page. 

Final Words.

Chapter 10 Top Etsy Seller Interviews.

Conclusion.

About the Author.

Index.

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Timothy Adam teaches people how to use Etsy.com through his web- site Handmadeology.com. He is a self-taught metal artist and modern metal furniture designer, and since 2007, his products have sold around the world through his successful Etsy shop.
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April 04, 2011
How to Make Money Using Etsy

eBay and Amazon had a dramatic impact on the way customers could do their shopping and on the ways entrepreneurs could reach new clientele with their products and ideas.  Just as these online giants changed the lives of old and new businesses and customers all over the world, so is the world of the site Etsy.com – this time for the creators and sellers of handmade crafts and products and the enthusiasts looking for one of a kind pieces to purchase.

For those who don't know what Etsy.com is, here is a bit of history. Founded in 2005, Etsy is a worldwide handmade community that spans over 150 countries with 6.9 million unique visitors a month and to date, the site has attracted over 400,000 sellers who collectively have sold over30 million items, generating more than $180.6 million in revenue.

Timothy Adam, a self-taught metal artist who has successfully been selling his products all over the world through his Etsy shop and author of the only Etsy resource of its kind, How to Make Money Using Etsy: A Guide to the Online Marketplace for Crafts and Handmade Products (March 2011), can guide crafters and sellers step-by-step through the many stages of selling online on this new outlet. How-to topics include:

  • Establish your Etsy shop
  • Effectively photograph your products
  • Post your products to optimize visibility and increase sales
  • Brand your business
  • Use social media like blogs, Twitter, and Facebook to connect with buyers and grow your business
  • Develop a good keyword and search engine optimization strategy
  • Create compelling blog content to drive traffic to your Etsy shop

Whether an Etsy newbie or a veteran seller, any crafts entrepreneur can learn now market and sell their goods to a worldwide network of motivated shoppers. As a seller, it opens up a new audience of buyers for their products and for a buyer it is place to buy one of kind items - anything from accessories to woodwork  - knowing they are supporting artists.

In a world where nearly everything has been made by machines, the demand for handcrafted goods is growing. Crafters know how to make the products—now they can master the age-old craft of making money.

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How to Make Money Using Etsy: A Guide to the Online Marketplace for Crafts and Handmade Products (US $19.95)

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