Online Marketing: A User's Manual
May 2011, Capstone
How do you stay out in from when everything’s moving so fast? The internet and social media have changed how we do our jobs beyond recognition. Sometimes it’s exciting; other times it’s just frightening.
Online Marketing has all the answers. Murray Newlands tells you everything you need to know; how to do it; how to do it even better; and what the future might hold. With this book you’ll get closer to your customers, increase conversions, learn more about the tools, understand digital brands, and become better networked. What more could you want?
Foreword by Chris Brogan.
Introduction – Everything You Want to Know but are Afraid to Ask about a New Kind of Marketing.
Chapter 1 – Social Media.
Chapter 2 – Digital Branding.
Chapter 3 – Company Websites.
Chapter 4 – Blogging.
Chapter 5 – Online PR and Blogger Outreach.
Chapter 6 – Video Marketing.
Chapter 7 – SEO.
Chapter 8 – Email Marketing.
Chapter 9 – Affiliate Marketing.
Chapter 10 – Digital Advertising.
A former lawyer, Murray started out in online marketing over a decade ago, and has worked with some of the leading agencies, advertisers and networks since then. He speaks regularly at social media and marketing events in the US and the UK.
Murray blogs at www.murraynewlands.com and tweets at @MurrayNewlands