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Starting a Business For Dummies, 3rd UK Edition

ISBN: 978-0-470-97834-4
416 pages
March 2011
Starting a Business For Dummies, 3rd UK Edition (0470978341) cover image


A best-selling guide from British business start-up expert Colin Barrow covering everything budding entrepreneurs need to know to get their business up and running.

Whether you are just starting out, planning a new venture, setting up at home or extending a current business online, this book is all you need to succeed.

In addition to straightforward advice on all the business basics, this new and improved third edition will include fresh content covering the fundamental changes in the UK economy, up-to-date tax and VAT advice, guidance on finance and funding in the new era of British banking and setting up online  to help readers make the move from employee to successful entrepreneur.

Starting a Business For Dummies, 3rd Edition features new and updated content on:

  • Finding funding and business support in challenging times
  • Trimming costs, increasing margins and budgeting for beginners
  • Setting-up a home based business
  • Starting-up online, or creating an online presence for an existing business
  • Spotting financial cycles and preparing for economic ups and downs
  • Using the latest technology efficiently and profitably
  • Entering new markets, finding new products, diversification, forming partnerships and going global
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Table of Contents

Introduction 1

Part I: Getting Started 7

Chapter 1: Preparing for Business 9

Chapter 2: Doing the Groundwork 25

Chapter 3: Can You Do the Business? 45

Chapter 4: Testing Feasibility 65

Part II: Making and Funding Your Plan 83

Chapter 5: Structuring Your Business 85

Chapter 6: Preparing the Business Plan 109

Chapter 7: Getting Help 123

Chapter 8: Finding the Money 137

Chapter 9: Considering Your Mission 161

Chapter 10: Marketing Your Wares 167

Part III: Staying in Business 189

Chapter 11: Employing People 191

Chapter 12: Operating Effectively 213

Chapter 13: Keeping Track of Finances 233

Chapter 14: Managing Your Tax Position 259

Part IV: Making the Business Grow 273

Chapter 15: Doing Business Online 275

Chapter 16: Improving Performance 297

Chapter 17: Exploring Strategies for Growth 315

Chapter 18: Becoming a Great Manager 331

Part V: The Part of Tens 347

Chapter 19: Ten Pitfalls to Avoid 349

Chapter 20: Ten People to Talk to Before You Start 355

Chapter 21: Ten Ways to Cut Costs 361

Chapter 22: Ten Steps to Prepare to Move On 371

Index 381

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Author Information

Colin Barrow was, until recently, Head of the Enterprise Group at Cranfield School of Management, where he taught entrepreneurship on the MBA and other programmes. He is also a visiting professor at business schools in the US, Asia, France, and Austria. His books on entrepreneurship and small business have been translated into twenty languages including Russian and Chinese. He worked with Microsoft to incorporate the business planning model used in his teaching programmes into the software program, Microsoft Business Planner. He is a regular contributor to newspapers, periodicals and academic journals such as the Financial Times, The Guardian, Management Today, and the International Small Business Journal.
Thousands of students have passed through Colin’s start-up and business growth programmes, going on to run successful and thriving enterprises, and raising millions in new capital. He is on the board of several small businesses, is a University Academic Governor, and has served on the boards of public companies, venture capital funds, and on Government Task Forces.
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