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Supply Network Strategies, 2nd Edition

Lars-Erik Gadde, Hakan Hakansson, Goran Persson
ISBN: 978-0-470-97930-3
Wiley E-Text
270 pages
July 2011, ©2010
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Supply Network Strategies, 2nd Edition (0470979305) cover image
Important E-book Information

  • Adopts the industrial network approach developed through the research of the IMP Group
    - The IMP (Industrial Purchasing and Marketing) Group of researchers includes leading international experts in the fields of industrial / business marketing and purchasing. This group is very influential and many university courses have been developed based on the ‘philosophy’ of the IMP group.
  • Includes case studies and interviews with purchasing directors and staff.
  • Placed in the context of the on-going re-orientation of business activities.