Supply Network Strategies, 2nd Edition
July 2011, ©2010
This price is valid for United States. Change location to view local pricing and availability.
- Adopts the industrial network approach developed through the research of the IMP Group
- The IMP (Industrial Purchasing and Marketing) Group of researchers includes leading international experts in the fields of industrial / business marketing and purchasing. This group is very influential and many university courses have been developed based on the ‘philosophy’ of the IMP group.
- Includes case studies and interviews with purchasing directors and staff.
- Placed in the context of the on-going re-orientation of business activities.