  Knowledge@Wharton: On Building Corporate Value
ISBN: 978-0-471-00830-9
Hardcover
227 pages
November 2002
US $45.00
 Add to Cart
This price is valid for United States. Change location to view local pricing and availability. This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 5-6 days delivery time. The book is not returnable.
Other Available Formats: E-Book
|
Introduction: You Cannot Violate the Laws of Economics.
PART I: FRAMEWORK.
1. A Hare, a Tortoise, and the Business of Buying Groceries Online.
2. Creating Internet Strategies for Competitive Advantage.
3. Customer Behavior and Internet Strategies.
4. Managing Risks in Internet Strategy.
PART II: EXPERIENCE.
5. How an Internet-Based Strategy Affects Financial Services.
6. Internet Strategy and the New Media.
7. Post Mortem: Lessons from the Online Stamp Market.
8. Online Exchanges: Do They Have a Future?
Conclusion: Sustaining Competitive Advantage Amid Uncertainty.
Appendix: Selected Readings.
Endnotes.
Index.
PART I: FRAMEWORK.
1. A Hare, a Tortoise, and the Business of Buying Groceries Online.
2. Creating Internet Strategies for Competitive Advantage.
3. Customer Behavior and Internet Strategies.
4. Managing Risks in Internet Strategy.
PART II: EXPERIENCE.
5. How an Internet-Based Strategy Affects Financial Services.
6. Internet Strategy and the New Media.
7. Post Mortem: Lessons from the Online Stamp Market.
8. Online Exchanges: Do They Have a Future?
Conclusion: Sustaining Competitive Advantage Amid Uncertainty.
Appendix: Selected Readings.
Endnotes.
Index.
Share This
