About the author Described in a Wall Street Journal profile as "a trailblazer among American executives of companies fathered in Japan," JOHN E. REHFELD is the President and CEO of ETAK, part of Rupert Murdoch's News Corporation. He has also held positions as president of Seiko Instruments USA and, prior to that, as vice president and general manager of Toshiba America. He has also served at other leading global companies such as IBM, ITT, International Data, and Arthur D. Little. He lives in San Clemente, California.