 The Consultant's Manual: A Complete Guide to Building a Successful Consulting Practice
ISBN: 978-0-471-00879-8
Paperback
240 pages
March 1994
US $23.50
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PLANNING.
Marketing Your Consulting Service.
Should You Enter the Consulting Business?.
The Business Plan.
Defining the Business.
Developing a Company Identity.
Planning Your Company's Finances.
IMPLEMENTATION.
Building Awareness of Your Business--Direct Methods.
Building Awareness of Your Business--Indirect Methods.
Developing a Brochure.
Selling Your Consulting Services.
The Consulting Proposal.
Handling Objections.
Service in a Consulting Business.
The Ethics of the Consulting Business.
Index.
Marketing Your Consulting Service.
Should You Enter the Consulting Business?.
The Business Plan.
Defining the Business.
Developing a Company Identity.
Planning Your Company's Finances.
IMPLEMENTATION.
Building Awareness of Your Business--Direct Methods.
Building Awareness of Your Business--Indirect Methods.
Developing a Brochure.
Selling Your Consulting Services.
The Consulting Proposal.
Handling Objections.
Service in a Consulting Business.
The Ethics of the Consulting Business.
Index.
