 How to Conduct Your Own Survey
ISBN: 978-0-471-01267-2
Paperback
232 pages
November 1994
US $55.00
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Practical Surveys.
Cornerstones of a Quality Survey.
Deciding What Information You Need.
Choosing a Survey Method.
When and How to Select a Sample.
Writing Good Questions.
Questionnaire Design.
Setting Your Survey in Motion and Getting It Done.
From Questionnaires to Survey Results.
Reporting Survey Results.
Advice, Resources, and Maintaining Perspective.
References.
Index.
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