New Product Success Stories: Lessons from Leading InnovatorsISBN: 978-0-471-01320-4
Hardcover
352 pages
December 1994
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Learning from New Product Success.
Aligning Strategic Opportunities.
Capitalizing on the Business Environment.
Pursuing Market Acceptance.
Motivating the Organization.
Creating New Product Ideas.
Designing New Products from Concepts.
Refining the New Product.
Tracking the New Product.
Lessons from the New Product Success Stories.
Notes.
Index.
Aligning Strategic Opportunities.
Capitalizing on the Business Environment.
Pursuing Market Acceptance.
Motivating the Organization.
Creating New Product Ideas.
Designing New Products from Concepts.
Refining the New Product.
Tracking the New Product.
Lessons from the New Product Success Stories.
Notes.
Index.
