 Model Business Plans for Product Businesses
ISBN: 978-0-471-03028-7
Paperback
352 pages
June 1995
US $29.95
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WILLIAM A. COHEN is Professor of Marketing and Director of the Small Business Institute at California State University, Los Angeles. He is the author of 31 business books, including Building a Mail Order Business and The Entrepreneur and Small Business Problem Solver, both published by Wiley.
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