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Investor Relations for the Emerging Company

ISBN: 978-0-471-06417-6
208 pages
February 2002
Investor Relations for the Emerging Company (0471064173) cover image
The definitive guide for CEOs, CFOs, and executives of newly public companies
Learning to deal with investors, employees, media, regulators, and others once a company has gone public requires dedication and consistency. Investor Relations for the Emerging Company helps fledgling public company officers and directors prepare for the unique business task of convincing investors of their company's value. From describing the various organizations, institutions, mechanics and behaviors of capital markets to clarifying the requirements and best practices for reporting and disclosure, this book provides all the answers. CEOs, CFOs, and executives who must operate an effective investor relations program within the budget constraints of their newly listed company will use this book for years to come.
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CHAPTER 1 Introduction.

CHAPTER 2 The Securities Markets.

CHAPTER 3 Modern Investing Theories and Practices.

CHAPTER 4 Institutional Investors.

CHAPTER 5 Targeting the Microcap Growth Investment Manager.

CHAPTER 6 Reaching the Individual Investor.


CHAPTER 7 Financial Reporting.

CHAPTER 8 The Disclosure Challenge.

CHAPTER 9 The Chat Room Pox.


CHAPTER 10 Establishing an Investor Relations Department.

CHAPTER 11 Best Practices for News Releases.

CHAPTER 12 Best Practices for Conference Calls and Presentations.

CHAPTER 13 Corporate Strategy and Market Value: The Three Areas Where Actions Speak the Loudest.



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RALPH A. RIEVES is a Senior Analyst with the Emerging Companies Research Institute (ECRI), a division of Farragut, Jones & Lawrence. ECRI advises recently listed companies about current research in the areas of financial reporting, compliance, capital markets, and institutional investors' portfolio strategies. He was managing editor of the Journal of Investment Consulting and was previously the executive editor for capital markets publishing for Dow Jones-Irwin books and Irwin Professional books. Mr. Rieves is a recipient of the book industry's Bowker LMP Award for distinguished achievement.
JOHN LEFEBVRE is the President of the consulting firm, Shareholder Relations. He is an acknowledged authority on employing direct marketing strategies in investor relations programs. Lefebvre was an account executive with Merrill Lynch, and has been an officer of several emerging corporations. In 1999, he advised on the recapitalization of a telecommuncations software firm that significantly enhanced the liquidity of that company's common stock.
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