 Successful Marketing Strategies For Nonprofit Organizations
ISBN: 978-0-471-10567-1
Paperback
320 pages
September 1995
US $37.95
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This price is valid for United States. Change location to view local pricing and availability. This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 1-2 days delivery time for paperbacks, and 3-5 days for hardcovers. The book is not returnable.
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A New Way of Doing Business for the Nonprofit Organization.
Building a Competitive Strategy.
The Phased Marketing Plan.
THE EXTERNAL ANALYSIS.
External Analysis: Client, Donor, Volunteer, and Competitor Research.
Researching Your Nonprofit Organization's Environment.
THE INTERNAL ANALYSIS.
Competition and Internal Marketing Analysis.
Marketing and Organizational Objectives.
Competition as Strategy.
Types of Strategies.
Improving the Nonprofit Organization's Image.
STRATEGIC MARKETING.
Implementing Strategic Marketing Choices.
Putting the Plans into Action.
Notes.
Index.
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