 Corporate Environmental Strategy: The Avalanche of Change Since Bhopal
ISBN: 978-0-471-10627-2
Hardcover
180 pages
February 1995
US $24.95
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FRAMING THE ISSUES.
The Avalanche of Change.
When to Play by the Rules, When to Change the Game.
THE FUNDAMENTAL KINDS OF CHANGE.
Change from Above: Union Carbide and Reactive Strategies.
Change by Strategy: ARCO and New Product Development.
Changing Business as Usual: An Examination of Leading Options.
Cascading Change: AT&T and the Role of Strategic Alliances.
Enabling Change: Warner-Lambert and the Risks of Radical Innovation.
THE FUTURE OF CORPORATE ENVIRONMENTAL STRATEGY.
In Nature We Trust.
Epilogue: Measuring Environmental Excellence.
Appendices.
Endnotes.
Additional Notes.
Index.
The Avalanche of Change.
When to Play by the Rules, When to Change the Game.
THE FUNDAMENTAL KINDS OF CHANGE.
Change from Above: Union Carbide and Reactive Strategies.
Change by Strategy: ARCO and New Product Development.
Changing Business as Usual: An Examination of Leading Options.
Cascading Change: AT&T and the Role of Strategic Alliances.
Enabling Change: Warner-Lambert and the Risks of Radical Innovation.
THE FUTURE OF CORPORATE ENVIRONMENTAL STRATEGY.
In Nature We Trust.
Epilogue: Measuring Environmental Excellence.
Appendices.
Endnotes.
Additional Notes.
Index.
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