 Building a Mail Order Business: A Complete Manual for Success, 4th Edition
ISBN: 978-0-471-10946-4
Hardcover
592 pages
February 1996
US $59.95
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Partial table of contents:
How to Start Your Mail Order Business.
Important Legal and Ethical Issues.
Maintaining Your Management Records.
Bringing Your Product to the Consumer.
MAIL ORDER MERCHANDISING.
Finding Profitable Products to Sell by Mail.
Pricing Your Mail Order Product or Service.
Developing a Unique Offer.
MAIL ORDER MEDIA.
Making Money with Classified Ads.
Making Money with Display Ads.
Making Money with TV and Radio Ads.
Making Money with Your Telephone.
Making Money with 900 Numbers.
THE MAIL ORDER MESSAGE.
The Truth About Copywriting.
How to Write Copy That Creates Sales.
Saving and Making Money with Your Printing.
MAIL ORDER MEASUREMENT.
Testing to Find Out Whether You'll Be Successful before You Invest Heavily.
Developing a Mail Order Marketing Plan.
Appendices.
Index.
How to Start Your Mail Order Business.
Important Legal and Ethical Issues.
Maintaining Your Management Records.
Bringing Your Product to the Consumer.
MAIL ORDER MERCHANDISING.
Finding Profitable Products to Sell by Mail.
Pricing Your Mail Order Product or Service.
Developing a Unique Offer.
MAIL ORDER MEDIA.
Making Money with Classified Ads.
Making Money with Display Ads.
Making Money with TV and Radio Ads.
Making Money with Your Telephone.
Making Money with 900 Numbers.
THE MAIL ORDER MESSAGE.
The Truth About Copywriting.
How to Write Copy That Creates Sales.
Saving and Making Money with Your Printing.
MAIL ORDER MEASUREMENT.
Testing to Find Out Whether You'll Be Successful before You Invest Heavily.
Developing a Mail Order Marketing Plan.
Appendices.
Index.
