 The 10 Hottest Consulting Practices: What They Are, How to Get Into Them
ISBN: 978-0-471-11000-2
Hardcover
210 pages
May 1995
US $39.95
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Consulting--Where It Is, Where It Is Going and Why These 10 Fields Are Hot.
Getting Started and How the 10 Did It.
The Marketing Steps--From Prospecting to Relationship Marketing.
How to Deal with Clients--The New Attitudes.
Writing Proposals, Setting Fees, and Billing.
The Great Pitfalls.
Sample Proposals, Direct Mail, and Other Key Written Ingredients.
Index.
Getting Started and How the 10 Did It.
The Marketing Steps--From Prospecting to Relationship Marketing.
How to Deal with Clients--The New Attitudes.
Writing Proposals, Setting Fees, and Billing.
The Great Pitfalls.
Sample Proposals, Direct Mail, and Other Key Written Ingredients.
Index.
