 Marketing Basics for Designers: A Sourcebook of Strategies and Ideas
ISBN: 978-0-471-11871-8
Hardcover
272 pages
October 1995
US $80.00
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Finding Your Niche in the Market.
Mapping Your Marketing Goals.
Setting Your Fees.
Building Relationships and Referrals.
Breaking the Ice with Your Prospective Clients.
Building a Relationship with Prospective Clients.
Selling Design Services.
Keeping Clients for Future Business and Referrals.
Forty Marketing Ideas to Get You Started.
Appendices.
References.
Index.
Mapping Your Marketing Goals.
Setting Your Fees.
Building Relationships and Referrals.
Breaking the Ice with Your Prospective Clients.
Building a Relationship with Prospective Clients.
Selling Design Services.
Keeping Clients for Future Business and Referrals.
Forty Marketing Ideas to Get You Started.
Appendices.
References.
Index.
